Class Planner Guidelines
My class planners were designed to offer you a great deal of flexibility in what type of class format you choose to offer to your customers. There are however certain guidelines that I would respectfully ask you to follow.
You will find these guidelines below, including some commonly asked questions about their implementation. These guidelines are quite specific, and fairly detailed as in many cases they reflect issues that have cropped up with regards to the appropriate use of the class planners. Please ensure that you fully read the information contained on this page.
Using the Demonstrator Planner and associated Demonstrator materials (marketing flyer, blog entry, advertising pictures). These materials were created for your personal use only and are not meant to be copied or shared with anyone – customers or other demonstrators alike. The Demonstrator Planner is also not intended for resale.
If a colleague or downline member is interested in the class planners, please refer them please have them visit www.demotodemo.com or contact me at firstname.lastname@example.org. I do have an affiliate program available so that you can earn discounts on the purchase of future classes, based on your referrals. For more information click HERE.
Do I have to use the marketing flyers and materials you provide? No. They were created to save you time. You are more than welcome to create your own. However, as there are many demonstrators offering the same class, please ensure that your flyers use the wording “This class was brought to you by, or is offered by….”, and not “This class was designed by or created by….”
Using the Advertising Pictures. These pictures were specifically created and photo-edited for you to use in your advertising. They include the appropriate watermark “Artwork © Stampin’ Up!” to ensure that they are in compliance with Stampin’ Up! policy.
How am I allowed to use the pictures you provided? These pictures may be used on your blog, on your SU demo website, on printed flyers, and in your customer newsletters (either printed, emailed directly or emailed through a broadcasting service).Please ensure that when you are advertising these classes online, your advertising and marketing adheres to Stampin’ Up! policy, as outlined in the Stampin’ Up! Demonstrator Manual.
The classes may not be advertised in public forums, public groups or auction sites such as eBay, Etsy, Sudsol, Splitcoaststampers, Yahoo groups, MSN groups, etc.
Am I required to use the pictures you provide? No, however, if you choose to take and post your own pictures of the samples please ensure that they contain the generic watermark “Artwork © Stampin’ Up!” and are not watermarked as “designed by…” or “created by…”
What types of class formats can I offer using these class planners? Typical ways in which these class planners are used include a traditional supervised class in your studio, a rented facility, or a private class in a customer or hostess’ home; a class-to-go / class in the mail / or stamps in the mail class (see below); to create the projects and sell them as finished product. Essentially, as long as your class format adheres to the guidelines set out in this page and are in compliance with SU policy, the sky’s the limit in how you choose to offer the classes. You may also use these classes as an incentive to purchase. So for example, if you want to encourage online orders you could offer the instructions only for free if your customer places an order of $50 or more. This is the only time you can provide the instructions without supplies.
Can I sell these classes online? These classes may be offered in an online class-to-go format as long as they include the supplies to actually make the class projects. The classes may not be sold in public forums, public groups or auction sites such as eBay, Etsy, Sudsol, Splitcoaststampers, Yahoo groups, MSN groups, etc.
Can I sell the customer instructions without the supplies? The customer instructions – both the condensed and the detailed version - may be given to your customers in person, through snail mail or via email – as long as the supplies needed to actually create the projects are also included. The customer instructions may not be sold alone either to your customers or to other demonstrators as this would be directly competing with the services I offer here at www.demotodemo.com and on my blog www.andreawalford.com.
What if another demonstrator wants to buy my online class? When advertising your class, in order to confirm that the purchase is being made by a customer and not a Stampin’ Up! Demonstrator, please use the following language, in bold, with your advertised classes:
“Please note these classes are not available to Stampin’ Up! demonstrators. If you are a Stampin’ Up! Demonstrator please contact me for more information.”
If a Demonstrator contacts you, please have them visit www.demotodemo.com or contact me at email@example.com. I do have an affiliate program available so that you can earn discounts on the purchase of future classes, based on your referrals. For more information click HERE.
By limiting the distribution of these classes to those Demonstrators who have actually purchased the class planner, I am able to continue offering this service to you at an affordable rate.
Am I allowed to offer these classes to my downline during team meetings or other downline incentive events? Yes. However, if the demonstrators in your downline in turn wish to offer the classes to their own customers, please direct them to www.demotodemo.com to purchase their own copies of the class planner & associated materials. It also doesn’t hurt to offer gentle reminder that the project designs & the class planner materials are under copyright and were only meant to be used and distributed (in the case of the customer handouts) by the original purchaser. In the long run, everyone loses out as widespread free distribution and sharing of the class planners can lead to price increases and even potentially having to discontinue the service, if it is no longer possible for me to offer it at an affordable rate.
Using the Customer Instructions – both the condensed and the detailed version - may be printed out and given to your customers in person or through snail mail, or they may be sent to your customers electronically via email – as long as the supplies needed to actually create the projects are also included.
The customer instructions may not be sold alone either to your customers or to other demonstrators as this would be directly competing with the services I offer here at www.demotodemo.com and on my blog www.andreawalford.com.
Using the project designs and templates. The project designs and templates are all original designs and were created exclusively for your personal use in your business, so that no matter how busy you are, you’ll be able to offer unique projects and great classes to your customers.
Please do not submit these designs or templates for publication, to SU contests or design calls, to the SAM program, to the SUDSOL class outline program, to the SCS tutorial program, to or any other such contest, program or group forum such as yahoo or MSN groups.
Am I allowed to alter the designs and templates using other stamp sets and other papers & accessories? Yes. When you purchased the classes, you purchased the rights to use the classes both personally and in your business. They classes were designed so that if you do not have the supplies used in the project then you can substitute for what you DO have. However, even if a design, and more specifically one of the 3D templates is altered using different stamps, papers and accessories, the actual template is still under copyright, so if you choose to share your altered creations on your blog, splitcoast, SUDSOL, etc. please ensure that appropriate credit is given to the original design and that as outlined directly above, the template is not publicly and freely shared.